Fast Forward Towards a Hybrid World: A Glimpse into Our Phygital Future

Keynote Katharina Aguilar - Humans & Computers 2022 - fast forward towards a hybrid world

The merging of the analog and digital worlds is more visible today than ever before. The separation between humans and computers has long since ceased to exist, and the influences of analog and digital systems on each other are profound. It seems as if a world created by digital technologies is emerging, optimized by algorithms and kept alive by computers.

Katharina Aguilar, co-founder of UpVisit, takes us on a journey through her vision of this world, which she realizes by bringing our living spaces into the digital age. She shows us how hybrid, life-changing places and experiences are created where the analog and digital worlds collide. Data-driven design plays an important role here, as does the creation of new user interfaces and touchpoints in highly emotional customer journeys and the development of algorithms that decode our environment. In their world, aesthetics, added value and technology come together to create a highly exciting phygital future.

This video was created and provided by the German U.P.A.

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