Behind the scenes at TEDxFrankfurt
Thanks to the event app, our participants had everything important at a glance. The collaboration was professional, fast and pleasant. Highly recommended!
TEDxFrankfurt is an independent, TED-licensed event that brings people together to share inspiring ideas and broaden horizons. Under this year's theme "Rising Beyond", TEDxFrankfurt focused on the human ability to overcome challenges and create a better future together. With 350 guests on site and a clear mission to create an intimate, inspiring experience, the aim was to create an event that offered space for exchange, inspiration and networking - and all on a small budget.
Challenges and goals
The organizers of TEDxFrankfurt were faced with the task of creating an event that would take guests on a journey of inspiration. There were three central challenges:
Agenda and contents at a glance
The program was varied and demanding. The aim was to present the agenda in a clear and easily accessible way so that guests could be guided seamlessly through the individual sessions.
Efficiency despite a limited budget
With a tight budget, it was essential to minimize the effort for the organizing team while providing an exceptional event experience.
Creating space for speakers, artists and partners
It was important to make the people behind the content visible. Speakers, artists and coaches should be able to introduce themselves and their messages - visually appealing and interactive.
Innovative features in use
To achieve these goals, TEDxFrankfurt relied on the versatile functions of the UpVisit event app:
Showcases for speakers and partners
The interactive showcases made it possible to present speakers, moderators, coaches and partners in a visual and structured way. Content such as videos, images and texts were clearly placed on an interactive graphic that offered users an intuitive experience.
Authoring tool for independent content maintenance
Speakers and partners were able to upload and edit their content independently, which relieved the organization team.
Event calendar for the program
All program items were presented in a clearly laid out calendar so that guests could keep track of everything at all times and not miss anything.
Push notifications
Targeted notifications informed guests about competitions, program items and the photo wall. This kept interaction high and effectively highlighted important content.
Conclusion: Inspiration, networking and success - TEDxFrankfurt sets standards
TEDxFrankfurt is a shining example of how a sophisticated event app can not only facilitate the organization, but also take the attendee experience to a new level. The UpVisit app made it possible to impressively present the content and vision of the event, promote networking among guests and achieve tangible results such as job applications.
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77 % App usage
Of the 350 participants on site, 270 actively used the app. This shows how intuitive and useful the solution was for the guests.
Job applications via the app
One job advertised in the app led to five applications, which underlines the platform's potential for concrete results.
Repeated cooperation
The organizers were so pleased with the app that they have already scheduled it for the next event.
Smooth process
The user-friendly structure of the app eliminated the need to provide on-site support for guests.
An unforgettable moment
"When the presenter asked the guests to scan the QR code to download the app, I could see from the control booth how everyone pulled out their smartphones. That moment gave me goosebumps - it was as if our community came together at that moment," recalls Carla from the TEDx Frankfurt team.
Whether small conferences or large B2B events - the combination of interactive features, efficiency and targeted communication makes UpVisit the ideal solution for organizers who want to create sustainable and inspiring events. TEDxFrankfurt has impressively demonstrated how visions become deeds - and the UpVisit app was an essential part of this.
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Photo Credit to: TEDxFrankfurt / Wadim Smirnov / Kim Kibler