From standard to top class: the ultimate checklist for innovative B2B events

In this guide, we show you how to prepare your event optimally, use innovative tools and create an experience that inspires participants.

Putting on an unforgettable B2B event requires more than just organizational talent. Visitors expect innovative experiences, seamless processes and sustainable concepts, while sponsors and exhibitors are looking for real visibility and smart tools to get the most out of their involvement. The key? The combination of strategic planning and the right technologies.

In this guide, we show you how to prepare your event optimally, use innovative tools and create an experience that inspires participants. At the end, you will find a practical checklist that will pave the way to a perfect event.

1. innovation is key: use smart tools for seamless processes and impressive experiences

As an event manager, you want to inspire visitors and at the same time have all logistical requirements under control. Today, technology offers you a wide range of options to achieve just that.

• 3D orientation and interactive maps: An app that offers participants real-time navigation reduces questions about the site plan and creates transparency. Visitors can find their way around quickly and exhibitors gain visibility thanks to sponsoring features within the map.
• Personalized agenda and session recommendations: Using an event app, you can create customized agendas for attendees based on their interests and profile information. This not only saves time, but also improves the event experience as each participant can find relevant content and contacts more easily.
• Matchmaking and networking features: Matchmaking tools are a real game changer for B2B events. With the help of an app that suggests potential business partners based on common interests, you can maximize networking potential - ideal for participants who want to make new contacts.

2. sustainability: green events for a responsible future

Sustainability is increasingly becoming a decision criterion - also for events. Opt for an environmentally friendly strategy that shows your guests and sponsors that you value a small ecological footprint.

• Digital instead of printed materials: Offer program booklets, maps and other event information directly in the app. This saves paper and shows your responsibility towards the environment.
• Optimize energy consumption: Use locations that rely on intelligent energy management. In this way, energy consumption is adjusted based on the number of visitors - and you make your contribution to conserving resources.
• Climate-neutral partners and sustainable exhibitor materials: Choose partners and sponsors who rely on climate-neutral products and pay attention to environmental compatibility when selecting materials for exhibitors. You can use the event app to highlight these partners, which will have a positive impact on the image of your event.

3. create inspiring experiences for your participants

An event that not only conveys information but also has an emotional impact will be remembered. An experience that is convincing both visually and in terms of content increases participant satisfaction and increases the chance of a return visit.

• Interactive sessions and breakout rooms: Encourage interaction through formats such as Q&A sessions, panel discussions and breakout sessions. These give participants the opportunity to actively contribute and ensure that your guests feel involved.
• Real-time updates via event app: An event app ensures that your participants are always up to date, can discover highlights and network easily. Push notifications for upcoming sessions or events in the vicinity make the experience even more intense.
• Gamification elements for more engagement: Equip your event with playful elements, e.g. digital badges for interactions or points for participation in certain sessions. Gamification features not only generate enthusiasm, but also create a positive incentive for active participation.

4. efficient organization and smart data analysis for future events

An app that captures real-time data gives you the chance to comprehensively analyze the success of your event and gain valuable insights for future events.

• Real-time analytics: Use tools that provide you with information about visitor numbers, networking activities and session participation in real time. This data not only helps to determine the ROI, but also makes it easier to argue your case to sponsors.
• Collect immediate feedback: With an app that offers feedback functions for participants, you will receive valuable feedback directly after each session. This lets you know immediately what was well received and which areas can be improved.

>> Your checklist

Use this checklist to make sure you think of all the important points and make your B2B event a success:

Define event goals

• What do you want to achieve? Which KPIs are decisive?

Selecting the right digital tools

• Is an event app available that offers networking, personalized agendas and orientation?
• Are there interactive features such as Q&A sessions or gamification?

Developing a sustainability strategy

• Use digital instead of physical materials.
• Choose locations with energy-saving systems.

Designing a visual experience

• Look for an appealing design and a user-friendly app.
• Offer interactive 3D maps for better orientation.

Increase sponsor and exhibitor visibility

• Make sure that your app offers sponsoring features that create added value for sponsors.

Simplify networking and matchmaking

• Make it easier for participants to make contacts through targeted matchmaking.

Record and evaluate real-time data for the success of your event

• Analyze the ROI and gain insights to improve future events.

Obtain feedback

• Offer simple options for evaluating sessions and activities directly in the app.

With this checklist and the tips in your luggage, you are well equipped to plan your next B2B event in the best possible way and execute it successfully. The right digital tools make all the difference - they save you valuable time, offer your visitors a unique experience and help you gain valuable data for the future.