Who does an event app really make happy? The success factors for organizers, exhibitors and participants

A good event app can revolutionize events - at least on paper. But who actually benefits from digital solutions, and what does an app need to be able to do to offer real added value to everyone involved? Event organizers want less organizational effort and more satisfied visitors. Exhibitors and sponsors expect better visibility and measurable success, while participants hope to find relevant content and contacts without too much stress.

In this article, we look at how an event app can help organizers, exhibitors, sponsors and visitors get the most out of events - and how to avoid typical pitfalls. We also look at which KPIs are particularly relevant for measuring the success of your event.

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More efficiency for organizers - no more support hell

For organizers, an event often means months of preparation and intensive coordination. The problem is that despite the best planning, they are often inundated with support questions from participants, such as "Where can I find room XY?" or "When is speaker Z speaking?". This is one of the greatest strengths of a good event app.

A user-friendly event app offers clear structures with interactive functions such as:

• Agenda overview with personal favorites
• Interactive maps for quick orientation
• Push notifications for important updates

The result: the app relieves the event team, provides structured information and allows those responsible to concentrate on the really important tasks. Less stress, more time for a great event experience.

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‍Morevisibility and ROI for exhibitors and sponsors

‍Forexhibitors and sponsors, the central question is: Is the investment in the event worth it? They are often overlooked in the mass of exhibitors, which leads to disappointment. However, a modern app for events offers innovative ways to increase visibility and ensure measurable success.

Which features ensure this?

• ‍Sponsor tours and guided routes through the app that direct visitors to specific stands
• Lead generation through interactions such as competitions or QR codes
• Analytics tools that provide exhibitors with precise data on stand visits and contacts

These functions make the ROI transparent for sponsors and increase the attractiveness of the event for future partners.

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‍Participantsin focus - creating a personal experience

‍Participantshave high expectations when they attend an event. They want to discover relevant content, make valuable contacts and get the most out of their time. A poor user experience - due to confusing navigation or inadequate app functions, for example - quickly leads to frustration. An event mobile app should therefore be one thing above all else: a digital guide through the event that is easy to use.

Essential functions are:

• Personalized content based on the interests of users
• Matchmaking tools that suggest suitable contacts and meetings
• In-app interactions, e.g. live surveys, Q&A sessions and event chats

With these features, participants feel well looked after and immerse themselves more deeply in the content.

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‍Measure success:Keeping an eye on event KPIs

‍Anevent app is not just an organizational tool - it also provides valuable data for measuring success. Organizers, exhibitors and sponsors alike benefit from recording and evaluating important event KPIs (key performance indicators).

Relevant KPIs include:

• Participant numbers and app usage: How many visitors used the app and which functions were particularly popular?
• Engagement rate: How many participants took part in surveys, sessions or networking tools?
• Leads and interactions: How many contacts were generated by the app?
• Satisfaction: How do participants rate the event and the app?

The analysis of this data helps to optimize future events in a targeted manner and maximize both participant satisfaction and ROI for everyone involved.

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A good event app is far more than just a technical gadget. It is a strategic tool that can support and inspire everyone involved in an event - provided it meets the right requirements. Organizers benefit from more efficient management and less stress. Exhibitors and sponsors get better visibility and measurable results. Participants experience an event that is precisely tailored to their needs. With the right app, your event will not only be organized - it will be a real success for everyone involved.