The revolution in event navigation: QR codes as the key to perfection

Doro
March 1, 2024
Smart fairs + events

The challenge of keeping an overview in large halls or venues is all too familiar. In this context, one technology has proven to be a true all-rounder: the QR code.

In the dynamic world of trade fairs and events, navigation is often at the centre of the visitor experience. The challenge of keeping an overview in large halls or venues is all too familiar. In this context, one technology has proven to be a true all-rounder: the QR code. This seemingly simple innovation not only revolutionises navigation, but also opens up a wealth of additional functions that take the event experience to a new level.

QR codes: Universal accessibility and easy implementation

QR codes are the champions of universal accessibility. Anyone with a modern smartphone can scan them without additional apps or complicated devices. This ease of use makes QR codes a solution that appeals to a wide range of visitors. Implementation is equally straightforward and cost-effective, providing event organisers with a flexible and easy-to-implement technology.

Fast navigation and real-time updates: efficiency is key

The true strength of QR codes lies in the speed of navigation. With a simple scan, visitors receive clear and precise instructions that lead them directly to their destination. This efficiency not only saves time, but also minimises confusion and increases overall visitor satisfaction. Real-time updating allows event organisers to react flexibly to changes in the room layout, ensuring that navigation is always up to date.

"UpVisit makes it easy for visitors to find their way around, but it also enhances the experience. It makes it easy for the visitor to plan their day at AI HOUSE, but also to discover more that would probably go unnoticed."

"I was particularly impressed with the content team's talent for creating rich multimedia content from our input when working together for our immersive showroom."

"Our promise? "Charging as a joyful break". While the car is charging, UpVisit provides passengers with additional information about the public transport network, the island and the next excursion options - barrier-free and in their native language."

"Thanks to the platform solution, the implementation of the Maritime Erlebniswelt Papenburg app went smoothly and very quickly. The easy-to-use backend makes it child’s play to adapt or add content, even for the inexperienced."

"The D(e)-Estonia showroom in Mittweida offers a unique way to experience Estonia. The showroom itself, live feeds to Tallinn and VR glasses allow visitors to have an interactive experience: a fascinating virtual trip to Estonia. I was particularly impressed with the content team's talent for creating rich multimedia content from our input when working together for our immersive showroom. I also really appreciate the ability to maintain the content of our screens myself at any time with the help of the user-friendly CMS."

"With OPEN, we are building and operating one of the largest and most modern fast charging networks on Mallorca, powered entirely by locally generated renewable energy. Our promise? "Charging as a joyful break". Thanks to our strategic partnership with UpVisit, we can deliver on this promise while successfully rolling out UpVisit across Mallorca. While the car is charging, UpVisit provides passengers with additional information about the public transport network, the island and the next excursion options - barrier-free and in their native language."

"The Maritime Erlebniswelt Papenburg app sends our visitors on their own personal journey through the history of the city and offers the target groups new opportunities to interact with the topics of the exhibition during and after their visit. Thanks to the platform solution, the implementation went smoothly and very quickly. The easy-to-use backend makes it child’s play to adapt or add content, even for the inexperienced."

Additional functions with a QR code: Added value for visitors

But QR codes not only offer a solution for orientation. They also act as a gateway to a variety of additional functions. Detailed information on exhibitors, products and event schedules can be accessed with a simple scan. Interactive exhibition stands, competitions, surveys and direct links to social media profiles create in-depth interaction between visitors and organisers.

Conclusion: The future of event navigation

The combination of universal accessibility, simple implementation, fast navigation and additional functions makes QR codes a key tool for perfecting event navigation. The technology goes beyond mere orientation and creates an all-round optimised visitor experience. For event organisers, a world of possibilities opens up to not only facilitate the process, but also encourage deeper interaction and participation from visitors. QR codes are not just the present, but undoubtedly the future of event navigation.