Behind the scenes at the Stuttgart Wine Village
I didn't think the app would be so well received - by the guests and the hosts! But that's exactly what it needed: a modern solution that works simply and still looks really good. We're already looking forward to next year with UpVisit!
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The Stuttgart Wine Village is one of the most traditional city festivals in Germany - in 2024 it took a digital step forward. With an intuitive app, interactive maps, guided wine tastings and a vote for the "Arbour of the Year", the event was digitally expanded without losing its character. The aim was to provide orientation, involve guests and make arbours more visible - with smart features instead of technical overload.
Challenges and goals
With over 30 arcades and a large number of visitors, it was crucial to guide guests through the wine village in an uncomplicated way - without traditional maps or elaborate signposts.
Digital communication in real time
Whether highlights of the day, program items or safety-related information - the app should serve as a direct communication channel to provide guests with targeted and up-to-date information.
Visibility for each individual arbor
From small wineries to traditional taverns: all arcades should be visible in the app - with menus, wine ranges and their own promotions, so that they can present themselves digitally.
Orientation
in a confined
space
With over 30 arcades and a large number of visitors, it was crucial to guide guests through the wine village in an uncomplicated way - without traditional maps or elaborate signposts.
Innovative features in use
To achieve these goals, the Stuttgart wine village relied on the versatile functions of the UpVisit Event App:
Interactive map
Where is which arbor? Which wines are available where? The app navigates through the wine village - including menus, wine selection & specials.
Guided Tours & Showcases
Right through the wine village - guided by the glass: Individual arcades offered app-supported wine tastings, where guests were guided through the range via smartphone. Storytelling, audio guides and personal recommendations made the tours a real experience - without any crowds at the stand.
Event calendar & daily highlights
From morning pints to live concerts: the app bundled the daily program clearly and individually filterable - sorted by arcades, times and topics. Push reminders provided timely information about events so that no highlight was missed.
Voting for "Arbor of the year"
Over 500 votes made the community vote a digital highlight - and a stage for new favorite arbors.
Conclusion: tradition meets innovation - with a smile
The wine village has shown how event apps can also shine at city festivals in public spaces. Targeted features, intuitive use and lovingly curated content turn a traditional festival into a digital experience that connects, inspires and delights.
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5,000 app users at the debut
Despite being used for the first time, the app was actively used by 5,000 guests - a strong start for a traditional city festival.
More than 50,000 interactions
From menus and tours to voting - the app was used intensively and ensured digital connection in the midst of the hustle and bustle.
High acceptance despite initial skepticism
Many arcades had worked with an event app for the first time - and were delighted with how simply and effectively the solution worked.
Voting for "Arbor of the Year" as a highlight
With over 500 participants, the voting was a real crowd puller - and made the arbors more visible than ever before.
Analog advertising - digital convinces
Whether glass coasters, flyers or posters: the app was advertised in a very classic way - and still impressed guests with its smart function.
Whether it's a traditional city festival or a digital crowd puller - the combination of targeted user guidance, interactive highlights and clear communication makes UpVisit the ideal solution for organizers who want to make large events smarter and more enjoyable. The Stuttgart Wine Village has impressively demonstrated that event apps can make a real difference even amidst grapes, tables and tradition - and create digital added value for guests and hosts alike.
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