Behind the scenes at CMT Stuttgart
We use UpVisit to create added value for our digital division and generate new revenue through upselling.
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CMT Stuttgart is the world's largest public trade fair for tourism and leisure - and with over 380,000 visitors, a real challenge for orientation, structure and communication. With the UpVisit app, a platform was created that combines digital visitor guidance, curated content and interactive experiences. From 3D navigation and personalized tours to competitions - the app supported guests and exhibitors alike and transformed the trade fair into an intuitive, digital experience.
Challenges and goals
CMT is the world's largest public trade fair for tourism and leisure - and a logistical masterpiece.
Over 1,500 exhibitors in 10 exhibition halls, a huge foyer and an outdoor area required new solutions for visitor management.
Orientation
in the
trade fair jungle
With 10 halls, a large foyer and extensive outdoor areas, the traditional visitor guidance system was quickly overwhelmed. The aim was to significantly simplify orientation for a diverse audience - from families to travel professionals.
Central platform instead of individual measures
The trade fair was looking for a digital solution that bundles content, facilitates communication and does not require any additional technical effort. Everything had to be centrally controllable and immediately usable - for guests and the organizing team.
Creating an experience for all target groups
Whether sustainable travel, caravanning or vacations with the family: the variety of topics should be made visible through interactive content, guided tours and individual recommendations - without barriers and accessible to all.
Innovative features in use
To achieve these goals, CMT Messe Stuttgart relied on the versatile functions of the UpVisit Event App:
3D navigation with filter function
The entire trade fair as an interactive map: visitors were able to navigate to their desired stand by touch - filtered by topic and presented in a visually appealing way.
Event calendar & stage program
Whether lecture, show or panel - the entire program was clearly available in the app. Push reminders helped to ensure that no highlight was missed.
Guided tours on special topics
Curated tours, e.g. for families or sustainable travel, guided visitors through specific areas of the trade fair - a real highlight for first-time visitors.
Gamification & competition
Over 35 interactive stations, visitors were able to collect points and take part in the competition - playful, motivating and exhibitor-binding at the same time.
Conclusion: digitalization that doesn't look like an app - but like an experience
Messe Stuttgart's vacation trade fairs show how digital features can create real added value. The app helped to guide visitors in a targeted manner, bundle content and promote interaction - without disturbing the classic trade fair atmosphere.
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38,000+ app users
The app was actively used by more than 38,000 visitors - a strong signal for digital acceptance among a broadly diversified trade fair audience.
1.2 million interactions in the app
Whether navigation, tours or exhibitor profiles - the features were used intensively and made the app the digital control center of the trade fair experience.
Relevance inspires all target groups
With well-curated content, both families with vacation plans and digital frequent users can be activated - regardless of age or experience.
Strong participation in competition & quiz
With 35 interactive stations, visitors were guided through the trade fair in a playful way - a real attraction for visitors and a smart visibility solution for exhibitors.
Targeted feedback via surveys
Integrated surveys provided valuable insights and showed what visitors particularly appreciated - the basis for continuous optimization.
Messe Stuttgart's vacation trade fairs show how digital tools can be elegantly integrated into an event without disrupting the experience - but rather enhancing it. Thanks to the UpVisit app, visitors were able to find their way around more easily, make more targeted discoveries and immerse themselves more intensively - regardless of whether they were at the trade fair for the first time or returning as repeat guests.
Experience events like never before!
Use the possibilities of an event app and create added value for everyone involved!
