Event apps: Why many disappoint - and how to find the right one

Many of us have already experienced it: you test a new event app in the hope of simplifying the organization and running of a B2B event - and end up disappointed. Functions are difficult to access, the user experience leaves a lot to be desired, or the app crashes in the middle of use. Such experiences leave their mark and can lead to a generally skeptical attitude towards event apps. But that doesn't have to be the case. In this article, we explain why there are bad event apps, what you should look out for when choosing one and what makes a really good event app.

‍

Why are there so many bad event apps?

There are many reasons why some event apps are not convincing:

1. Standard solutions instead of customized tools: Many event apps are universal tools that attempt to cover all possible event types. The focus on the specific requirements of a B2B event often falls by the wayside.
2. Insufficient user feedback: An event app is often not developed in close collaboration with organizers, exhibitors or participants. Without real feedback, the user experience remains inadequate.
3. Lack of updates and support: In a fast-moving industry such as the event industry, apps need to be constantly developed to meet current requirements. If this does not happen, the solution quickly becomes outdated.

‍

Why bad experiences do not apply to all event apps

Even if many event apps do not deliver what they promise, there are exceptions. The best solutions on the market rely on innovation, a deep understanding of the event industry and real added value for everyone involved. A bad experience with an app shouldn't stop you from continuing to search for the perfect solution - it's out there!

A high-quality event app is characterized by the fact that it:

• is intuitive to use,
• meets the specific requirements of B2B events,
• and offers real added value for participants, exhibitors and sponsors.

‍

What makes a good event app

An outstanding event app is more than just a digital program. It should be a comprehensive tool that supports and enhances all aspects of your B2B event. Here are the most important features you should consider:

1. Focus on interaction and networking: Networking is a key factor, especially at B2B events. A good event app should offer intelligent functions such as matchmaking, networking tools and personalized recommendations that bring participants and exhibitors together in a targeted manner.
2. Ease of use: The app must be intuitive and easy to understand for both organizers and participants. Nobody wants to invest half an hour to find out how to open the event calendar.
3. ‍Customizablefunctions: No two events are the same. That's why the app should be customizable so that it fits your event perfectly - be it through branding, special functions or individual content.
4. Efficient event management: For event organizers, it is crucial that the app makes organization easier. Tools for managing exhibitor data, live updates and push notifications are among the basics.
5. User feedback and continuous improvement: The best event apps don't stand still. They evolve based on user feedback and new market requirements, and offer regular updates.
6. Added value for sponsors: A good event app also thinks about the sponsors and partners of an event. It should offer opportunities to increase their visibility - for example through advertising space, personalized content or sponsor tours.

‍

Conclusion: Good event apps take B2B events to the next level

Yes, many event apps are disappointing. But that doesn't mean you have to settle for a mediocre solution. A good event app should not only help you organize your B2B event, but also improve the overall experience for attendees, exhibitors and sponsors.

If you want an app that meets your requirements, look for a provider that focuses on innovation, user-friendliness and a clear focus on B2B events. With the right app, your event won't just be organized - it will be unforgettable.

‍

Ready for the future of event planning?

Let us show you what a really good event app can do. Contact us to find out more! 🚀

‍